There's been a lot of chatter about mobile marketing but little movement. That is, until you consider that the majority of carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and everyone (and their mother) never leaves home without their sensor-rich, wireless web-ready, palm-top computers that--oh yeah--also happen to make phone calls.
The majority of the experts agree, 2010 will be the year the mobile web gets its wings. That's great for consumers, but what does it mean to marketers?
Before businesses dive head first into mobile marketing, there are a few best practices to observe and a few stupid trends to avoid.
Dig into the latest mobile marketing best practices in JDM's new "Mobile Marketing: 2010 Best Practices" article--now available on our "Bathroom Reading" resources page.
Whether or not 2010 will be remembered as the year mobile marketing came of age, it's time marketers became familiar with the best practices for leveraging these ubiquitous devices. Viva Mobile Revolution!
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