iAnalytics - Freedom from Analysis Paralysis

This week JDM is rolling out our new iAnalytics™ (or "Interpretive Analytics") service package. This new service will free participating clients from misinterpreting campaign metrics and offer accurate, decision-critical information to help make every campaign more successful than the last.

How does it work?

Jonah Lehrer, the author of "How We Decide" explains the physiological case for "analysis paralysis."

Too much information is paralyzing [because] our prefrontal cortex, the part of the brain that's responsible for deliberate, rational decisions, is a pretty feeble part of the brain.

It's kind of depressing to hear that, but it's actually a relatively limited and bounded part of the brain. It can only hold about seven pieces of information in the prefrontal cortex at any given moment. So when you try to think through, even a banal decision, you can very quickly overwhelm your prefrontal cortex.

So imagine what happens when modern marketing metrics offer thousands of so-called 'Key Performance Indicators' (or KPIs). According to Mr. Lehrer's research, all too often we focus on exactly the wrong seven indicators and therefore make erroneous decisions.

JDM's experience sorting through this mountain of data to find the pearls of wisdom allows us to zero-in on what's really happening, what's working and what's not. Then, we offer our unbiased findings in online iAnalytics™ reports to clients updated quarterly, monthly or weekly.

Learn more about JDM's new iAnalytics™ package on our website and check out Jonah Lehrer's new book, "How We Decide."

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