Inbound links generally signal to search engines that the site being linked to must have some credibility and, perhaps, should be rewarded with a higher page rank. After all, it's very difficult to make a significant number of people link to you. They must be doing it because they believe you have some real value to offer—unless it's Link Spam.
Link Spam takes advantage of these link-based ranking algorithms using all sorts of black-hat techniques like Link Farms, Hidden Links, Spam Blogs, Page Hijacking, Cookie Stuffing, etc.
It's been rumored around the net for months that Google is working on a cure for Link Spam and on March 3rd, Google's Matt Cutts posted a blog asking for users to report link spamming directly to Google.
You might be wondering why Google would resort to snitch-tactics...? We believe it's because Google has a new Link Spam-fighting algorithm and they're looking for a significant sample size to test it against.
Recently, JDM began testing a service called "WhoLinksToMe" to begin researching the SEO value-for-effort of building a reputable inbound link portfolio for clients and monitoring it closely.
As the following table shows, inbound links are about quality not just quantity. We're expecting Google's new Link Spam algorithm to simply exaggerate this fact.
Hopefully my mother is right and cheaters never win.
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